How we do what needs to be done

1. Live Each Day with Courage
2. Take Pride in your Work
3. Always Finish what you Started
4. Do What has to be Done (honorably)
5. Be Tough, But Fair
6. When you make a Promise, Keep It
7. Ride for the Brand (WBK)
8. Talk Less – Say More (Listen)
9. Remember – Some things are NOT for sale
10. Know where to Draw the Line (Pick Better Battles)